Discovering new brands at The Running Show

Although it was noted that the bigger running brands were absent from The Running Show, I actually didn’t mind. Quite frankly, I spend more than enough time and money in Niketown as it is, so it was good to expand my fitness wardrobe horizons. Here’s my highlights…

Balega socks

I’ve never really been one to invest in specific running socks, surviving so far on not-very-technical pairs from H&M and Boots (absolutely no correlation to the amount I’ve had to spend on Compeed, of course). At the first Write This Run conference back in May, we got a pair of Balega Hidden Comfort socks which have been my one and only ‘good’ pair of socks ever since. We got another pair in the range at last weekend’s conference, and only then did it really click that Balega was a good sock brand and good socks were a good idea. I ran in the second pair we were given and dashed straight to the Fit Brands stand to stock up. At £10 a pair, I think that’s a lot for one pair of socks, but then again I have nothing to compare against. They were on 3 for 2 at the show, so twenty quid on protecting my poor, unloved feet is probably a good investment.

Moving Comfort

If it weren’t for Emma (who lead the yoga practice at the end of the Write This Run conference) mentioning she was head to toe in Moving Comfort and they had a stand at the show, I probably would’ve walked past without a second look. The ‘sister’ brand of Brooks Running, they’ve actually been around for ages in the US, but only have a fairly limited distribution here in the UK – I looked up their London stockists, of which there are six, and I have to admit to never stepping foot in a single one of them (maybe I should be checking out independent sports stores more often?!)

On first look, I think the brand is balancing finely at the line between good, well designed functional sportswear for women and that annoying most-add-flowers-and-a-pink-colourway-in-order-to-appeal-to-women thing, but overall I thought their dark purple and marl grey themed stand at the show was well balanced. It showcased some super soft fabrics and comfortable looking clothes suited to yoga or cool down, with more technical running pieces.

Here are a few of my favourites (I actually happen to quite like dark purple and mark grey):

Cozie Hoodie – £70 – image from Moving Comfort

Foxie Half Zip – £60 – image from Moving Comfort

Urban Gym Tight – £40 – image from Moving Comfort

I also did a quick currency conversion check, and they’ve priced their stuff at pretty much the same as it would cost if buying the US (e.g. a $110 item is £70 here – versus the current exchange rate of just over £67) – nice to know!


Not a new brand to me, but one I’ve never tried myself before. I’ve had lengthy discussions with many other runners recently, trying to come up with a solution to carrying all my crap (keys, phone, inhaler, gels, tissues, money, Oyster etc…) with me on long runs. Honestly, this topic has taken up a disproportionate amount of internet browsing time. Charlie suggested a hydration pack, Katy told me about the best offer ever and now I am the proud owner of this:

image from Camelbak

(The offer was a free Camelbak and the Runner’s World Complete Guide to Nutrition when you bought a £15 six month subscription to Runner’s World, which personally, I think is a bit of a deal.)

Even the boyfriend was impressed with this, and he is NEVER impressed with running stuff, so it must be good. The Camelbak website says this is actually a bike hydration pack, but I hope it was also be perfect for marathon training.

What new brands or interesting products have you discovered recently?


  1. November 29, 2013 / 10:45 am

    I wish I had picked up more of those socks, they are so cosy. I really liked the look of the Moving Comfort stuff too, the zip top is really nice. That runners world deal was great. I love my camelbak, I have the same version as that just difference colour, and I find it brilliant for half/marathon training, can carry a few bits in at as well as the water.

    • November 29, 2013 / 10:42 pm

      I’ve put Sweatshop vouchers on my Xmas list as the stock Moving Comfort 🙂

  2. November 29, 2013 / 11:04 am

    Oooh you will have to let me know how you get on with the camelbak. I am worried that if I go with a backpack I will end up hunching my shoulders and holding tension across my back (which I tend to do while running anyway).

    Love that Moving Comfort top too!

    • November 29, 2013 / 10:41 pm

      Yes I’m not sure either, especially as it’s not designed for running. Will definitely feel like a proper hardcore runner though. Although perhaps more suited to fells with that on my back!

  3. November 29, 2013 / 11:05 am

    I love Balega socks. After we got the first pair at the first conference I found a local stockist and got another pair. I now wish I had seen the Runner’s World stand! That Camelback would have been a great addition.

    • November 29, 2013 / 10:40 pm

      I’m interested to see how it performs given it’s designed for cycling – hope it doesn’t bounce around too much.

  4. November 29, 2013 / 4:35 pm

    Love the look of that Foxy Half Zip. I think I should become a little more stylish this year whilst out running. Normally I end up in a yellow top over a orange long sleeved top with a blue jacket and purple tights! …Or something equally as clashing!

    • November 29, 2013 / 10:38 pm

      I have some seriously hideous running clothes! A lot of the time I spend a whole in them before and/or after running too :-/

  5. November 29, 2013 / 8:33 pm

    You can sometimes find Moving Comfort in TK Maxx for cheap if you are lucky! I need to try those socks.

    • November 29, 2013 / 10:37 pm

      Ooh thanks for the tip – I haven’t been for a mooch around TK Maxx in ages.

  6. December 10, 2013 / 8:39 pm

    Uh oh, I see some amendments to my Xmas list(s) happening now!! Those socks look great. Thanks for sharing!

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